Top 5 Wellness Apps Performance in Estonia Q2 2022

In Q2 2022, the wellness app market in Estonia showcased dynamic trends across the top five applications, including Headspace: Sleep & Meditation, Calm, MindSpa.com, Sleep Cycle - Tracker & Sounds, and Mindvalley: Self Improvement. Here’s a closer look at their performance based on data from Sensor Tower.

Headspace: Sleep & Meditation experienced fluctuating weekly revenue, peaking at approximately $390 in the last week of June. Weekly downloads showed a varied pattern, with a notable increase to 94 in mid-May, although it declined to around 53 by the end of the quarter.

Calm exhibited a steady revenue stream throughout the quarter, peaking at $255 in late May. Weekly downloads for Calm were relatively stable, with a slight peak at 92 in the same period, maintaining an average around the mid-60s to 70s towards the end of the quarter.

MindSpa.com showed significant revenue fluctuations, with a high of $269 in late May. The app also saw a surge in downloads in mid-May, reaching 166, before stabilizing to around 64 by the end of June.

Sleep Cycle - Tracker & Sounds maintained a consistent revenue trend, with occasional peaks such as $148 in mid-April. Downloads for Sleep Cycle remained fairly steady, peaking at 93 in early April and ending the quarter at 78.

Lastly, Mindvalley: Self Improvement showed sporadic revenue trends, with a significant peak at $330 in late May. Downloads for Mindvalley were modest but saw a notable increase to 47 by the end of June.

For more detailed insights and data, visit Sensor Tower.